Moleskine: Fold Magazine

Freelance Social & Content Strategist // Accept & Proceed

Moleskine – Fold Magazine – July/August 2018

I worked with agency Accept & Proceed on a content strategy piece for Moleskine to support the re-launch of Fold Magazine.

Fold Magazine is a digital magazine by the much loved stationery brand. A place where art meets life. Where cutting-edge talents and international trends shape a new collective imagination. With the contribution of established authors and creatives, Fold explores the process of creativity, in every field, as well as showcasing work from young talents across the world.

My task was to review existing platforms and create a new social content and platform strategy to complement the wider re-launch plan. This included an overview of new content styles, how to share creative, selecting the right platforms and running a social Q&A session at a client-agency workshop.

After the project wrapped up, I was invited to write an article for Fold Magazine – 8 Ways To Up Your Social Media Game on Instagram.