With a goal to increase social and PR noise around the launch of a brand new product line for Batiste, we set out to inspire, entertain, persuade and educate consumers about the new #BatisteStylist range.
An influencer vlogger campaign, digital seeding program, social competitions and key in-stream placements saw the campaign reach almost 20 million consumers and smashed through KPIs with 710 x more video views than anticipated.
The Batiste Yes You Can campaign bucks the trend of the conventionally bland and unrealistic representation of women in beauty advertising. It injects some humour and shows young women saying yes to life’s spontaneous moments and styling them out with confidence.
I worked closely on the pitching process, strategy and execution of this new brand platform launch, which has been seen in over 60 countries around the world, including EMEA and the US.
Blue Monday is the most miserable day of the year, typically falling on the 3rd Monday of January. We saw this as the perfect opportunity for Batiste to inject a few more smiles into UK consumers’ lives.
The #BatisteSOS Twitter campaign was run for one day only, asking people to tweet their reasons for needing a boost using the #BatisteSOS hashtag, for the chance to win an ‘SOS kit’, delivered to their door that day – wherever they were.
With 100 lucky winners, the #BatisteSOS hashtag used over 2,200 times, several high-profile PR stories and a potential reach of over 20 million people later, everyone finished the day with a big smile.