APM Terminals

APM Terminals

Digital Specialist | Content Director // EdenFrost, Amsterdam

Client: APM Terminals
Project: Always-on social media

Positioning APM Terminals as the world’s best terminal company through captivating, engaging and strategically crafted storytelling on social.

– Content art director
– Content strategy
– Account management
– Social media strategy
– Project management
– Content creation
– Community building

I’ve been leading the creative direction for APM Terminals social media content, while also taking an active, hands-on approach with execution. I’ve helped develop the social strategy, created and led a successful content series campaign, whilst also being a key client contact and project manager, ensuring all work was allocated, briefed and delivered on time from a fully-remote team of collaborators and creatives.

Jumping out of my comfort zone in a challenging new industry, I worked hard to create content and a strategy that delivered exceptional results. APM Terminals social content consistently delivers engagement levels well beyond the industry average, drives high brand awareness across channels and has developed stand-out identities on key digital channels to reach its core audiences.

New Balance

The Runaway, New Balance

Freelance Content Director // Bridge & Tunnel

Client: New Balance
Project: The Runaway

A New Balance pub exclusively for runners – where the only currency accepted was miles run.
By tracking miles run on Strava, New Balance rewarded runners training for the London Marathon by swapping their miles for free pints.

– Creative concepting for social assets
– Design briefing and creative direction for social assets
– Content briefing for influencers
– Video briefing and creative direction
– Social tone-of-voice and copywriting
– Social application of global campaign branding

Tapping into the growing popularity of the post-run beer culture, The Runaway Pub was launched to engage runners and enable them to participate with the brand in a unique and authentic way. By setting regular challenges and tracking how many miles they had run using the Strava app, we encouraged social sharing to create noise for New Balance within the highly-targeted running community.