New Balance

New Balance: London Marathon 2017

Content Director // BMB Agency

New Balance wanted to bring attention to their London Marathon expo stand, and get people talking about  the #MyFutureSelf campaign.

Marathon Expo attendees were invited to enter the New Balance video booth and write a note to their future selves. Something to remind themselves of on marathon day.

Their recording was turned into a personalised GIF, automatically emailed so it could be easily shared across social channels.