Batiste: Stylist Launch

Social Media Strategist // BMB Agency

With a goal to increase social and PR noise around the launch of a brand new product line for Batiste, we set out to inspire, entertain, persuade and educate consumers about the new #BatisteStylist range.

An influencer vlogger campaign, digital seeding program, social competitions and key in-stream placements saw the campaign reach almost 20 million consumers and smashed through KPIs with 710 x more video views than anticipated.