Siemens: Employer Brand Content Engine

Social Media Strategist // R/GA London

Socially-led conversation ecosystem


To be visible in a social world saturated with branded content, Siemens needed to act differently. Not just from its competition, but from the often over-traditional and corporate way they’ve behaved.

To compete for talent with the likes of Google and Apple, they needed a fresher face and approach.

I worked with the editorial team at R/GA London to launch a program telling the rich and varied stories of Siemens employees and their remarkable work in an original way. The goal? To change perception and drive consideration of Siemens as the ‘employer of choice’ in the post-digital world.