Digital Specialist | Content Director // EdenFrost, Amsterdam
Client: APM Terminals
Project: Always-on social media
Positioning APM Terminals as the world’s best terminal company through captivating, engaging and strategically crafted storytelling on social.
– Content art director
– Content strategy
– Account management
– Social media strategy
– Project management
– Content creation
– Community building
I’ve been leading the creative direction for APM Terminals social media content, while also taking an active, hands-on approach with execution. I’ve helped develop the social strategy, created and led a successful content series campaign, whilst also being a key client contact and project manager, ensuring all work was allocated, briefed and delivered on time from a fully-remote team of collaborators and creatives.
Jumping out of my comfort zone in a challenging new industry, I worked hard to create content and a strategy that delivered exceptional results. APM Terminals social content consistently delivers engagement levels well beyond the industry average, drives high brand awareness across channels and has developed stand-out identities on key digital channels to reach its core audiences.