Early 2012 saw the launch of my London New Girl blog, which focused on publishing useful information for those moving from Australia to London.
Since its launch, London New Girl has grown to become a varied lifestyle and travel blog, and serves as a central hub of information for a global audience. London New Girl now covering topics such as travel, health and fitness and everything London, as well as keeping a focus on those moving to London.
I’ve grown an active and extremely enthusiastic Facebook community of global expat women who are looking to network and connect with one another in London. The community uses the group as a go-to place for help, advice and meeting new friends, facilitated further by running regular London New Girl events that allow the community to meet in person.
With over 10,000 active members in total, the London New Girl community continues to grow daily.
In late 2016, Fruit Bowl launched a new Picked and Pressed range. The range was designed to appeal as a convenient fruit-based snack for both youngsters and on-the-go adults. The challenge was to find a happy medium for social comms, ensuring we could reach out to all consumer demographics, whilst providing product education.
I also created the 2016 social strategy for the Fruit Bowl brand. Brand Tracking and third party Social Media Evaluation reported that:
The 2016 social strategy improved positive engagement with Fruit Bowl
Social posts increased consideration & recommendation by a significant 34%
Ad recall increased from 11% to 18% in 2016.
Between Q1 and Q3, social media saw an increase in awareness of the following brand messages:
Blue Monday is the most miserable day of the year, typically falling on the 3rd Monday of January. We saw this as the perfect opportunity for Batiste to inject a few more smiles into UK consumers’ lives.
The #BatisteSOS Twitter campaign was run for one day only, asking people to tweet their reasons for needing a boost using the #BatisteSOS hashtag, for the chance to win an ‘SOS kit’, delivered to their door that day – wherever they were.
With 100 lucky winners, the #BatisteSOS hashtag used over 2,200 times, several high-profile PR stories and a potential reach of over 20 million people later, everyone finished the day with a big smile.