Social Media Account Director, Content Director // BMB Agency
New Balance Toughest Opponent campaign looked at the battles we fight with ourselves. The doubts that stop us from pushing harder, the voice that tells us we’ll never be good enough. There is no greater opponent than the one inside your own head.
Alongside the 5 hero films, I worked to create a fully integrated campaign strategy, influencer campaign, website Hub experience and social UGC competition. I also managed a media partnership, e-commerce support and ongoing social media activation.
The 2016 campaign achieved more than 17.1 million video views, an 89% VTR across all ads served, and 5.3 million engagements on social media.