Batiste: SOS

Social Media Strategist // BMB Agency

Blue Monday is the most miserable day of the year, typically falling on the 3rd Monday of January. We saw this as the perfect opportunity for Batiste to inject a few more smiles into UK consumers’ lives.

The #BatisteSOS Twitter campaign was run for one day only, asking people to tweet their reasons for needing a boost using the #BatisteSOS hashtag, for the chance to win an ‘SOS kit’, delivered to their door that day – wherever they were.

With 100 lucky winners, the #BatisteSOS hashtag used over 2,200 times, several high-profile PR stories and a potential reach of over 20 million people later, everyone finished the day with a big smile.